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Torches of Freedom: Women and Smoking Propaganda
24.26
Edward Bernays, the father of public relations, rebranded smoking from something unhealthy to something sexy. In 1929 he capitalized on the feminist movement and repositioned cigarettes with a “torches of freedom” campaign
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The Marlboro Man and the Torches of Freedom
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How Lucky Strike Became an Icon of the Feminist Movement
28.17
Big Tobacco's Spin on Women's Liberation
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Edward Bernays: The Original Influencer
28.98
Torches of Freedom: How the world's first PR campaign came to be
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